Meeting/Event Information

As the only Filipino American public relations agency owner and as the founder of a non-profit focused on providing resources for Asian-Owned businesses in New Mexico, Kristelle Siarza discusses lessons in managing an agency with equity, diversity and inclusion in mind.

During this Zoom webinar scheduled for Thursday, June 23, Siarza will discuss defining core values and internal communications that drive a core value of diversity and community. Siarza will also discuss human resource education, which fundamentally shifted the Siarza Social Digital team in thinking about addressing race, gender and individuals with disabilities. Siarza will also map out changes to services in order to meet the equity diversity and inclusion needs in the community.

MEET OUR PANELIST
Kristelle Siarza is a business executive, non-profit founder and entrepreneur with over a decade of experience in digital communications and leadership. In 2014, she founded Siarza Social Digital – a 360-degree digital marketing firm that pivots on innovation, curation and creativity. The company has grown to more than 20 team members working globally for the agency.

Siarza has consulted for and assisted several organizations with digital marketing and communications strategies for various industries like health, finance, cannabis, retail and government. Her team has helped clients generate millions of impressions and Siarza SD’s award-winning campaigns have received local and national recognition.

As a proud Fillipina, Siarza founded the Asian Business Collaborative to support Asian business owners – an often-underrepresented group in the business community. After identifying a lack of small business support to Asian owned businesses during the 2020 pandemic, the “non-profit in the making” was formed to focus on the prosperity with a cultural competency lens. ABC programs provide advocacy and support, and the organization has helped over 300 Asian owned businesses in New Mexico and Texas.

Siarza believes in giving back to the community with time and effort. Civic leaders like Albuquerque Mayor Tim Keller and Rio Rancho Mayor Greg Hull have trusted Siarza with serving the community on economic development task forces. She currently serves as a board member for the New Mexico Foundation for Open Government and the Domestic Violence Resource Center, the president of the Bosque School parent association, and a member of the United Way of Central New Mexico’s marketing committee. In 2016, Siarza was honored as one of Albuquerque Business First’s ‘Forty Under 40,’ and in 2019, she received the “Women of Influence” award.

In her spare time she’s a sub-par competitive golf and kickball player. Siarza’s social media feed is loaded with hot air balloons as she crews for several Albuquerque balloon pilots. She has a baritone playing, anime-loving son named Jonathan, an incredibly patient and loving boyfriend named Spencer, and a cat innovatively named…Kitty.