Meeting/Event Information

Hear from Lynn Komer of PK Public Relations about her firm’s award-winning “¡El Opio Drama!” campaign. This 2021 campaign successfully raised awareness of prescription opioid abuse, safe use or disposal, and treatment options across six counties with the largest Hispanic population.  

“¡El Opio Drama!” developed into a vital public health resource in Spanish-speaking communities, flattening the overdose curve and increasing distribution of Narcan kits. The campaign reached and engaged hundreds of thousands of people across New Mexico via Spanish media outlets, organic social media impressions, and distributed resources through trusted community outlets. This historic campaign met every goal set out in the planning process and demonstrated the importance of pivoting to culturally competent Spanish language campaigns, transforming past practices of English to Spanish translation. 

Not only will you learn about crafting a successful campaign, but also how to use results to prepare nomination packages worthy of awards such as the Gold Davey Award and the Best of Show from NMPRSA.

Award-winning presenter

Lynn Komer established PK Public Relations in 1998 and has 30 year’s experience providing executive level strategic counsel and developing integrated outreach campaigns for public and private clients. She first learned strategic communications and issues advocacy as a caseworker for a U.S. Senator and a legislative analyst. Lynn honed her skills in integrated campaigns and stakeholder engagement as the director of government, media and community relations for a multi-state health insurance company. Lynn believes in working with clients she likes and causes she believes in.