Webinar: 5 Ways To Think Like a Reader

 

March 12, 2026
1:00 PM - 2:00 PM
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Write the message your readers want to read — not the message you wish they wanted to read. Walk away with a four-step strategy for drawing readers in and moving them to act. You’ll learn how to:

  • Draw readers in with reader-centric messages.
  • Move readers to act with persuasive-writing techniques. (And every piece you write must be persuasive, even if you’re just persuading people to read it!)
  • Find out how a robot can help you connect better with humans.

Free to PRSA members and $100 for non-members, join this PRSA webinar led by the popular writing coach Ann Wylie. 

>> Click here to register >>


Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out.

Ann’s popular workshops take her from Hollywood to Helsinki, helping communicators in organizations like NASA, Novartis and Merck polish their skills and find new inspiration for their work.

Ann is the author of a dozen learning tools, including RevUpReadership.com, a toolbox for writers.