Meeting/Event Information
How Award-Winning Entries Are Built: Lessons from Sinuate Media

Join Leah Messina and the team from Sinuate Media for an exclusive behind-the-scenes look at the agency's award-winning work and the strategy that transformed exceptional campaigns into recognized industry achievements.
In 2025, Sinuate Media earned three Cumbre Awards Best-in-Show honors and a PRSA Anvil Award of Excellence in 2026 for campaigns spanning healthcare, digital content and lead generation. During this virtual case study, Leah and her team will share how they approached the awards process—moving beyond simply reporting results to crafting compelling narratives that demonstrated the power of research, strategy, execution, and measurable impact.
Attendees will explore the stories behind award-winning campaigns, including Haciendas at Grace Village's community-centered marketing initiative, NJBS's SEO-driven content strategy that expanded digital visibility through hundreds of optimized articles, and TUFF America's high-performing landing page campaign that generated more than 1,800 qualified leads.
Whether you're preparing your Cumbre Award submission or looking to strengthen how you communicate campaign success, this session will provide practical insights into showcasing your work, telling a stronger strategic story, and positioning results in a way that resonates with judges and stakeholders alike.
This webinar is FREE. Register to receive a link to the Zoom meeting.
The meeting will be recorded and available on the Cumbre Award webpage.
Leah Messina is founder and CEO of Sinuate Media. She is an experienced digital marketer, content producer, and web publisher. For nearly 25 years, she has pioneered innovative uses of marketing technologies for digital brand management and promotions. She has worked extensively for consumer brands including GEICO, Black & Decker, Ace Hardware, and A&E Television to develop & manage digital promotion strategies for product launches.
Tickets
$0.00 Free Registration