The Pinnacle of PR: A Strategic Communications Summit

 

September 25, 2026
8:00 AM - 3:30 PM
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Embassy Suites by Hilton Albuquerque
1000 Woodward Pl NE
Albuquerque, NM 87102
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This year, NMPRSA is excited to bring the state’s communications community together for a new, full-day Strategic Communications Summit followed by the 2026 Cumbre Awards.

Designed to deliver highly focused professional development, the Summit will explore leadership in public relations, emerging industry trends and the rapidly changing communications landscape.

Strategic Communications Summit Topics:

Crisis Communications Readiness - Strategies for preparing organizations before a crisis occurs and communicating effectively when one does.

Artificial Intelligence in Practice - How organizations are moving from AI experimentation to practical implementation while maintaining ethics and trust.

Media Landscape Shifts - How changes in journalism are affecting media relations and public communications.

Workforce Development - The skills and leadership qualities communications professionals need for the future: scaling a team of comms professionals, recruitment and retention strategies.

Internal Communicators - What strong internal communications programs are doing to strengthen culture, improves alignment, and supports external messaging.

Annual Cumbre Awards Program

The day will conclude with the annual Cumbre Awards ceremony, recognizing New Mexico’s most outstanding public relations, communications and marketing campaigns, strategies and tactics


Registration & Savings 

We are excited to offer these discounts for our daylong learning and celebration event.  When you register use the following discount codes: 

  • Early Bird: $25 off all tickets (ends Aug 24). Use code Pinnacle-EarlyBird
  • Non-Profit Staff & Leaders: $25 off Summit pass. Use code Summit_NonProfit
  • New Members: $50 off when you register to become a PRSA member. Once we receive your information, we'll send you the coupon code (ends Sept 20). 
  • For Cumbre Awards event tickets and table sales only, register here.

Special Room Rate: embassy Suites by Hilton

Call to receive special room rates at Embassy Suites at 1-800-EMBASSY. Use Group Code 907. 
Or go online at NMPRSA CUMBRES AND CONFERENCE
Note: Book before midnight on August 25 in order to get the special rate.

Register Now

Tickets

$150.00 Strategic Comms Summit: NMPRSA Member Pass

$195.00 Strategic Comms Summit: Non-Member Pass

$25.00 Student All-Day Pass

$285.00 Summit + Cumbre Event: Individual Non-Member

$225.00 Summit + Cumbre Event: Individual NMPRSA Member